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Sources list for STRATEGIC MANAGEMENT SUCCESSFUL CASE COCA COLA:

Beaver, Graham. (1998). "Raytheon: The Defender of the Rain Forest (A Case of Innovative Strategic Management)," Strategic Change, Vol. 7, No.5, August, pp. 301-6.
"Raytheon: Defender of the Rainforest"

Wolfson, Barry J. ( ) The Path to Strategic Success. Course and Direction, Center for Simplified Strategic Planning, Inc. Page 1. Retrieved December 1, 2003, from http://www.strategyletter.com /CD0602/featured_article.html Wolfson, Barry J. ( ) The Path to Strategic Success. Course and Direction, Center for Simplified Strategic Planning, Inc. Page 1. Retrieved December 1, 2003, from http://www.strategyletter.com /CD0602/featured_article.html
Team Diversity

Cox, Richard. "Harley-Davidson's Strategic Plan." Strategic Management Concepts & Cases, 9^th ed. Ed. David R. Fred. Upper Saddle River, NJ: Prentice Hall, 2003.
Harley-Davidson

Duncan, B. (2002). Five Steps to Successful Strategic Partnering . CRM Today Mangazine, pp. 109-111.
Design for an Effective Partnership or Alliance

Thompson, A.A. & Strickland, A.J. (2003). Strategic Management: Concepts and Cases. Case 28: Southwest Airlines. McGraw-Hill: New York, NY.
Adaptive Business-Level Strategies in Airlines

 


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