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Sources list for EXAMPLES BRAND EXTENSION: Weitz, B. A. (1991). "Role of Product Knowledge in Evaluation of Brand Extension.", Advances in Consumer Research, Vol. 18, Issue 1., pp. 407-413.Marketing and Branding Van Osselaer, S. & Alba, Joseph. "Locus of Equity and Brand Extension." Journal of Consumer Research. Vol. 29, March 2003. Managing Marketing Communications Van Osselaer, S. & Alba, Joseph. "Locus of Equity and Brand Extension." Journal of Consumer Research. Vol. 29, March 2003. Managing Marketing Communications Czellar, S. 2002. Consumer Attitude Toward Brand Extensions: An Integrative Model and Research Propositions, Section HEC 40, Boulevard du Pont-a'Arve, 1211 Geneva 4, Switzerland. Brand Extension in the Food Industry Aaker, D.A. &Keller, K.L. 1990. Consumer Evaluations of Brand Extensions. Journal of Marketing, 54 (1), 27-41. Brand Extension in the Food Industry More sources on "EXAMPLES BRAND EXTENSION" Thank you for choosing to use writemyessays.com for help with your term paper on "Examples Brand Extension." writemyessays.com is a site that will help you select from over 6103 term papers. You can find on writemyessays.com the term paper abstract and easily download it in minutes. In order to find a paper on "Examples Brand Extension” at writemyessays.com, you can either use the search box to enter the paper title "Examples Brand Extension,” search by keyword, or select the term paper category.
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