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Sources list for EXAMPLES BRAND EXTENSION:

Weitz, B. A. (1991). "Role of Product Knowledge in Evaluation of Brand Extension.", Advances in Consumer Research, Vol. 18, Issue 1., pp. 407-413.
Marketing and Branding

Van Osselaer, S. & Alba, Joseph. "Locus of Equity and Brand Extension." Journal of Consumer Research. Vol. 29, March 2003.
Managing Marketing Communications

Van Osselaer, S. & Alba, Joseph. "Locus of Equity and Brand Extension." Journal of Consumer Research. Vol. 29, March 2003.
Managing Marketing Communications

Czellar, S. 2002. Consumer Attitude Toward Brand Extensions: An Integrative Model and Research Propositions, Section HEC 40, Boulevard du Pont-a'Arve, 1211 Geneva 4, Switzerland.
Brand Extension in the Food Industry

Aaker, D.A. &Keller, K.L. 1990. Consumer Evaluations of Brand Extensions. Journal of Marketing, 54 (1), 27-41.
Brand Extension in the Food Industry

 


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..:: Papers on Examples Brand Extension
Lincoln, Roosevelt, and Nixon:The Extension of Executive Powers
This paper gives examples of American presidents who went beyond what they were allowed to do within the parameters of the Constitution. -- 2,095 words; 9 sources; MLA
www.termpapers2000.com

The Sonny Bono Copyright Term Extension Act
A paper questioning the constitutionality of the Sonny Bono Copyright Term Extension Act passed by Congress in 1998. -- 1,328 words; 8 sources; APA
www.termpapers2000.com

Marketing and Branding
An analysis of the effect of marketing and branding on consumer behavior. -- 5,324 words; 18 sources; MLA
www.termpapers2000.com

Marks and Spencer: Brand Stretching
A study examining the Marks and Spencer brand (M&S), to show whether or not M&S can stretch their brand onto new areas. -- 16,388 words; 36 sources; MLA
www.termpapers2000.com

Brand Extension in the Food Industry
Examines brand extension as a strategy for reducing risks in new product development in the food industry. -- 2,190 words; 6 sources; MLA
www.termpapers2000.com

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